Subs inc. is a Sandwich shop in San Francisco's Noe Valley. The business has been there for over 10 years. I originally met Rami Balat, the owner, when I would frequent the shop for lunch. He was in a transitional period with his business and he was looking to make changes. Those changes started off with the visuals of the shop, logo, colors, website and marketing. I have been designing for Rami for over 6 years and have gone through various design changes. the following are a couple of ideations and the final logo.