Based off of the old San Francisco Muni Fast Pass, this loyalty card has been used for Subs inc.
Customers have actually saved these as souvenirs. This was created prior to the redesigning of the logo. This was one of the first things I designed for the shop.
This was a menu board i made by hand for the shop a few years back.
We started playing with the idea of actually using an image of a submarine.
For a while we were pretty sure this would be the final logo, but for me it still felt a little incomplete.
Final logo design with the image of the Golden Gate bridge and a submarine. Rami loved this final logo concept and we moved forward with it.